Digital Advertising and User Behavior Trends
In the digital age, more and more people consume information and offers through mobile devices. According to reports, global mobile advertising spend continues to grow: in 2023, mobile ad spend will reach $362 billion, an 11% increase compared to the previous year.
Users expect instant feedback from apps: poor UX or slow loading times can lead to abandonment. For example, approximately 43% of users express dissatisfaction if an app takes more than 3 seconds to load, and approximately 70% may stop using it altogether if the app is unstable.
At the same time, competition in the app segment remains high, and user retention is becoming an important KPI: how many users will return after installing the app in 1 month, 3 months, and beyond.
These figures highlight that having a well-designed and user-friendly app is no longer an option—it’s a competitive advantage.
What does an app offer for a project like Vitrina Plus?
An app can become more than just another channel of communication with customers, but also a powerful platform that operates independently of the POS system and adds value to users and businesses.
Advantages:
1. POS/cash register independence
The app can process information, notifications, loyalty, and communications without being tied to a specific POS system.
This reduces technological dependency and facilitates integrations, flexibility, and updates independent of the local POS system.
2. User convenience
Customers benefit from the app: quick access to the catalog, promotions, and personalized offers.
Push notifications, personalization, and purchase history make interactions more vibrant and personalized than traditional advertising or a website.
3. Gamification Technologies
Gamification increases user engagement: apps with game elements (badges, levels, challenges, leaderboards) show higher retention and return rates.
For example, according to one study, apps with gamification features show up to a 30% increase in retention and encourage repeat visits through rewards.
Gamification also provides a sense of progress and achievement, forming habits—mechanics like these keep users coming back to the app again and again.
4. Loyalty and Engagement
Using an app, you can build digital loyalty programs, rewards for activity, incentives, and promotions exclusively for app users—this retains customers and encourages repeat purchases.
A gamified model maintains an emotional connection with the brand, making interactions less technical and more engaging.
5. Analytics and Flexible Adaptation
The app allows you to track user behavior (which sections they open, what promotions they’re interested in, when they leave).
Using this data, you can adapt gamification mechanics and personalization, improve the UX, and offer relevant offers—all without interfering with the POS system.
Conclusion
Implementing your own app isn’t just “another channel” for communicating with customers. It’s an opportunity to strengthen your brand, increase loyalty and retention, and ensure the technology’s independence from external POS systems. Gamification provides an engagement advantage, analytics and personalization make offers relevant, and the growth of digital advertising and user expectations make an app practically essential for sustainable development.